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RAIN Appoints New CEO to Propel UAE Growth and Global Launch of Surgical Voice Assistant, “Orva”

Appointing Abbes Seqqat as CEO, RAIN accelerates the commercialization of the "Orva" (operating room voice assistant) and expands its footprint in the UAE’s dynamic healthcare ecosystem.

RAIN Team

January 27, 2025 – Abu Dhabi, UAE – RAIN Technology ME LTD (“RAIN”), a healthcare voice AI company founded by tech entrepreneur Brian Edelman, today announced a major leadership transition, marking its latest step forward in advancing voice-enabled healthcare solutions.. Effective January 2025, seasoned technology leader Abbes Seqqat has been named CEO of RAIN, a move poised to build on RAIN’s decade-long track record of innovation as the company drives the UAE rollout and commercialization of Orva, the world’s first operating room voice assistant. Seqqat will succeed Nithya Thadani, who has held this position since 2017 and will remain on the board of directors.

A Healthtech Visionary at the Helm: Abbes Seqqat

Joining as President in 2024, Abbes Seqqat has anchored RAIN’s strategic relocation of headquarters to Abu Dhabi Global Market (ADGM) and laid the groundwork for rapid commercialization of Orva in the UAE and other GCC markets, where healthcare AI adoption is accelerating. With a track record of propelling cutting-edge AI and healthcare ventures across the Middle East, Europe, Africa, and globally, Seqqat brings proven leadership from Sensetime, Oracle, IBM Watson Health, and Accenture.

“I am honored to take the reins leading RAIN at this transformative moment. Orva represents a leap forward in surgical care quality and efficiency, and the UAE is the ideal launchpad for this revolution in healthcare AI,” said Abbes Seqqat, CEO of RAIN.

Under Seqqat’s leadership, Orva has been developed in collaboration with leading UAE and US surgical care providers, and was recently approved by Abu Dhabi Department of Health. Seqqat and the fast-growing RAIN GCC team are now harnessing the UAE’s dynamic healthtech ecosystem to drive commercial and product partnerships, while shaping next-gen features that will elevate perioperative standards of care in the Emirates and beyond.

Building on a Legacy of Innovation: Nithya Thadani 

Nithya Thadani, who led RAIN as CEO from 2017 through 2024, now transitions to the Board of Directors, ensuring continuity of RAIN’s strategic vision. During her tenure, RAIN forged high-profile partnerships  with Amazon Alexa and Google Assistant, oversaw groundbreaking voice AI innovation for dozens of Fortune 500 companies, and sustained a five-year ongoing partnership with the Department of Veterans Affairs—the largest integrated healthcare system in the United States. Her leadership repositioned RAIN from a leading voice-tech agency to a venture-backed healthcare AI product company poised to disrupt to the operating room.

“RAIN is well positioned to bring gamechanging technology to surgical teams to provide better and more accurate patient care,” said Thadani. “I am thrilled that Abbes will be at the helm through this next phase; he has a proven track record in healthcare AI, deep regional expertise and an unparalleled passion for innovation and progress that will no doubt step change RAIN’s growth.”

Orva: Poised to Transform Operating Rooms Worldwide

Orva, RAIN’s flagship AI assistant, is built to revolutionize perioperative workflows. Through hands-free, voice-activated data capture and real-time team coordination, Orva addresses the persistent challenges of OR data inefficiencies, cost pressures, and care quality gaps:

  • Hospital Bottom Line: Reduces surgical workflow inefficiencies, from turnover between cases to intraoperative documentation—issues that cause both clinical and financial strain, with each minute of OR time costing as much as $155/minute.
  • Data & Coordination: Captures perioperative milestones accurately in real time and triggers alerts, minimizing delays and empowering OR managers with executive insights.
  • Quality of Care: Improves clinical team focus on patients through voice capture of critical patient data without breaking sterility or disrupting workflows, real time reminders and accurate documentation.
  • User-Centric Design & Development: Designed around consistent clinical workflow pain points and trained on diverse global accents, Orva empowers teams to work seamlessly, promoting greater patient focus and reduced caregiver burnout.

By integrating natural language technology directly into OR workflows, Orva offers a step-change in how surgical teams track case progress, document procedures, and make data actionable. At Arab Health 2025, Orva will demo new features including flexible OR Voice Note capture with AI-powered classification, ensuring a host of perioperative events - which are often left undocumented - are recorded in real-time and can support accurate billing practices and continuous improvement initiatives. Orva will also showcase Automated Notifications, initiated by workflow-driven events tracked in Orva, alerting care team members and perioperative leadership to delays, unforeseen events, and surgical progress as it happens. 

About RAIN Technology ME LTD

RAIN Technology ME LTD (rain.agency), based in Abu Dhabi Global Market (ADGM), is a healthcare AI pioneer dedicated to revolutionizing how care is delivered. Orva (orvahealth.com), its flagship solution, uses advanced voice and AI technologies to help surgical teams reduce perioperative bottlenecks, enhance care coordination, and improve documentation quality in real time. For nearly a decade, RAIN has been a leading partner for voice and conversational AI initiatives at some of the world’s largest brands and healthcare networks, and is committed to responsibly deploying AI to elevate efficiency and standards of care.

Media Contact

Eric Turkington
Chief Strategy Officer, RAIN Technology ME LTD
Email: erict@orvahealth.com

For more information about RAIN and Orva, visit rain.agency and orvahealth.com.

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