With everything beeping, blinking and booping for our attention, the need for meditation anytime, anywhere has never been more important. Headspace approached RAIN to help integrate voice into their ecosystem. Though their platform is loved by millions, the glowing screen of a smartphone isn't exactly the best way to deliver a moment of zen. Voice became a natural fit.
RAIN reimagined the meditation experience across three voice-driven platforms–Google, Alexa and Cortana. By connecting all voice platforms to each other, and then connecting those experiences to the larger ecosystem, Headspace is providing users a seamless and personalized experience across all touch points.
Last year, over a million people told Alexa “I love you.” Robot love aside, the data is showing time and again that voice is breeding intimacy and trust with users.
How might your organization use voice to be more empathetic to your users?
A collaboration between Nike, R/GA and RAIN introduced a real-time voice assistant sale on a new sneaker model during an NBA basketball game in February. This past week the campaign earned three Cannes Lions awards. The event earned the R/GA, RAIN and Nike team bronze lions in Creative eCommerce, Excellence in Brand Integration, and Sponsorships and Use of Integrated Media.