Sometimes we say smart things and people put it on the internet.
Andrew Howlett, partner and Chief Digital Officer at Rain, was on hand to talk about the Alexa Skills his agency has already built for clients. These include the solution to the perennial cry of "What's for Dinner?" with Campbell's Kitchen Skill and last-minute bouquet deliveries via 1-800-FLOWERS, just in time for Mother's Day.
A short documentary titled Safe Schools: Nepal uses virtual reality to show how the widespread damage to—and in many cases total destruction of—schools from the earthquake that hit Nepal in April 2015 has made it difficult for children to get an education.
"Customers providing reviews use real language and say it in ways that people might also ask a question through Google" - Andrew Howlett, Chief Digital Officer
As connected-home devices continue to gain popularity, start-up Lono has landed on the shelves of the Home Depot, with the promise of making smart-phone driven lawn sprinklers easy to use. Born three years ago in the incubator at ad agency Rain, Lono’s goal is to lower water consumption and optimize energy usage.
"Identify what the intended result was, how it was going to be measured, what the definition of “success” was and then what actually happened." - Andrew Howlett, Chief Digital Officer
"It’s selling brands on the ability to target the perfect moment, as opposed to simply spamming the platform with always-tweeting strategies" - Matt Lang, Senior Social Media Strategist
"We are planning to layer in a more rigorous creative lens in our production and media-strategy planning so that we can create more interesting and unique visual form factors." - Matt Lang, Senior Social Media Strategist
"It’s important for the client to get an email, call or in-person meeting daily." - Andrew Howlett, Chief Digital Officer
"Some executives just hire those who can complete tasks, but we hire those who seek to understand the bigger picture." - Andrew Howlett, Chief Digital Officer
“If an automobile [brand] puts out a post to affluent millennials, and half of them really ‘love’ the post, putting up the ‘wow’ emoji, and half put an ‘angry’ or ‘sad’ emoji, that’s really interesting,” - Matt Lang, Senior Social Media Strategist