Sometimes we say smart things and people put it on the internet.
Digital agency Rain's Matt Lang believes it's a good approach to begin solving a larger problem on the internet. "It's interesting that it is a two-pronged approach of both proactively alerting users with 'disputed' tags and providing new options for users to directly participate in the process"
“I use it both at work and home. My wife listens to music on it, and my son asks Alexa for help on his math homework,” said the chief technology officer at Rain, who leads the agency’s 20-person voice-experience team from its Saratoga Springs, Utah, office.
Voice skills have become big business for Rain – In addition to building branded skills, Rain is also plugged into Amazon Voice Service, the arm of Amazon's business focused on building Alexa into other devices. As part of that, Rain recently built a smartphone app called Reverb that uses Amazon's API so that anyone can use Alexa—whether or not they have an Echo device.
"A lot of what we had done before was so visual in nature—creating videos, websites and apps," noted Greg Hedges, director of strategy at digital agency Rain, which has created branded Amazon "skills" for Tide, Campbell's Soup and Liberty Mutual's Safeco.
“Although some influencers think that Snapchat’s removal of autoplay is a little pushy, it’s an opportunity for them to learn who their loyalists are. For Snapchat’s part, it’s a better user experience overall.”- Matt Lang, Senior Social Media Strategist
Matt Lang, Senior Social Media Strategist at Rain, talks about binging on Marvel's "Luke Cage," his preference for physical books and his fantasy football plight
“Consumers will see this as a hardware issue and won't associate it with the software or experiential side of the product" – Andrew Howlett, Chief Digital Officer
"By swapping immediately visible detail for conversation volume, they are providing a different type of context that is more neutral. Additionally, by pulling in write-ups from top sources versus Facebook staff, they are removing themselves from the conversation and letting the topics speak for themselves." – Matt Lang, Senior Social Media Strategist
“These shows are something brands are more used to; it’s something that could sway them” – Matt Lang, Senior Social Media Strategist
“Every industry has been affected by computers and technology. Musicians can program their instruments, politicians can analyze their popularity, stock traders can monitor the markets, project managers can streamline their operations – all with computers and technology. Every role can be related to programming. An expert in a field that also knows how to program can better understand the complexities of that niche and can better program the right results to occur.” – Steven Hansen, Chief Technology Officer