Blog (Press)

How brands can build a winning voice strategy

Brands who are first to market will win more often.

RAIN’s Executive Creative Director, Will Hall, sat down with L2 to talk about the new frontier that is Voice, explaining how players who are first to market are the ones that will win more often. He also advises companies to think of their Voice strategy as more than an innovation “experiment.”

For more of Will’s advice on how brands should be thinking about Voice, watch the interview here.

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