RAIN co-founder and chief digital officer, Andrew Howlett, spoke to WARC’s Sam Peña-Taylor about what it’s like to build new consumer behaviors, linking Voice to an overall brand strategy, and how brands can overcome barriers and challenges in the space.
“We’ve always prided ourselves in staying ahead of new technology, so Voice was not new for us in terms of looking at what was emerging as a way to engage consumers.”
See what else Andrew has to say about Voice as a unique opportunity in the full interview.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of"
nested selector system.