Tide, every family’s favorite no-nonsense detergent and purveyors of all things stain-removal, approached RAIN to imagine a voice experience that could extend their brand authority to the emerging world of Voice.
From a business perspective, through various Datalogix and IRI studies, Tide has
known for years that providing stain-removal expertise to consumers increased LTV
and drove preference. Not surprisingly, our work built on this truth, providing users
with “recipes” for 200+ everyday stains.
Voice Assistants are increasingly embedded in products. For Tide, owning assistance in the washing machine is a top priority.
Where might voice fit along your consumer journeys? We advise brands to start by identifying assistive moments to help users know, go, buy or do.
RAIN is a digital consultancy with offices in New York, Utah and Nicaragua and was one of the earliest developers on the Alexa platform. Greg Hedges is RAIN’s Vice President of Emerging Experiences and has spent 12 years focused on what he calls audience engagement ecosystems. One of those ecosystems where RAIN has considerable experience is Amazon Alexa.
Amazon Alexa Blogs
For nearly 50 years, Sesame Street has brightened the world and brought critical early learning to children of all ages. Sesame Workshop, the nonprofit educational organization behind Sesame Street, has a mission: to help kids grow smarter, stronger, and kinder...